HOICHOI App Launch #HoyeJak

Hey guys, Hope you all are doing great!

So today’s blog is a brief of the fabulous night spent at the grand launch of HOICHOI, the ultimate destination for Bengali entertainment. Well being a bong myself, it was totally amazing to witness something so grand and lavish which can bring about a great change in our Tollywood industry. HOICHOI is the first ever digital content platform in a form of an app which has the largest collection of the best Bengali entertainment.

So on 20th September, I was invited as a guest blogger by the team of SVF to the fun filled launch of Bengal’s first entertainment app namely HOICHOI. It was a fun evening, well spent with my co-bloggers and our well known Tollywood celebrities.

HOICHOI, means non-stop entertainment has it’s own Original Web-series, over 500+ Bengali movies and more than 1000+ Bengali music for audio streaming to serve the entertainment need by 250 million Bengalis worldwide. The Original Web Series serves a variety of genres including Thriller, Drama, Horror, Romance, Comedy showcasing some of best acting talents from Tollywood industry, also curated by the finest production houses and directorial talent.

Some of the popular genres as offered on HOICHOI include these fine web-series which you would definitely not like to miss:

Byomkesh, which is one of the most celebrated Bengali fictional detective characters created by Saradindu Bandopadhyay, slips into a much more hands-on avatar in the ‘Byomkesh’ web series by Hoichoi. It is an amalgamation of six stories divided into three episodes. Set in 1930s, the series is based on the adventures of Byomkesh and his friend and biographer Ajit, who usually accompanies the former during his investigations. Anirban Bhattacharya plays Byomkesh, while Subrat Dutta portrays the role of Ajit. Ridhima Ghosh is Satyabati, Byomkesh’s better half.


Hello – The thriller stars Raima Sen as Nandita and Joy Sengupta as Ananyo, a happily married couple with two kids. Soon after Ananyo starts having an extra-marital affair with Nina played by Priyanka Sarkar, Nandita’s phone is flooded with numerous MMS-es from an unknown number recording Ananyo’s private moments outside marriage. Nandita becomes obsessed with the curiosity and the mystery grows darker when she begins to find hidden messages in every video.



Cartoon is a horror show starring Paayel Sarkar as Jiniya and Mainak Banerjee as Aritra, the cartoonist. When Aritra shifts to a new flat he soon realizes that there is something eerie about the house after he meets with some paranormal experiences. As the story progresses, he realizes that it’s not him but the cartoons he has drawn that are bothering the spirit residing in his flat.



Dupur Thakurpo, directed by Debaloy Bhattacharya and starring superstar Swastika Mukherjee as Uma Boudi, is an adult comedy where Jibon Babu played by Abhijit Guha, brings home a beautiful, young and vivacious bride, Uma. However, he is blissfully oblivious of the trouble likely to brew when he agrees to let out three rooms to six young men on Uma’s insistence. Some not-so-appropriate things start happening. Five of the men are completely enamored by Uma Boudi’s charms, ready to lay down their lives for a smile or a glance from her, while she plays around with them like a fiddle.


Music Promo:

Holy Faak is the dramatic story of how a girl’s grandmother (Ratna Ghoshal) and a boy’s grandfather (Paran Bandhapadhyay) plot to bring back their estranged grandchildren together. The Original Web Series stars Anamika Chakraborty as the girl, Diya and Soumya Mukherji as the boy, Indra, respectively.

Holy Faak


Bouma Detective is a captivating mystery – where a wife dons the hat of a sleuth and is on a mission to save her superstar husband, prime suspect in a murder case, by finding the actual murderer. The impressive cast includes Rohit Roy as Ronojoy and Aparajita Auddy as Rohini.

So these were more about some of the Web series which they are going to launch in the upcoming weeks. It was truly a fun-filled evening with the famous Tollywood celebs and well known personalities from Kolkata. We totally hope we get to see such innovations in our near future as well.

Hoichoi, powered by ViewLift, the international content distribution platform and Amazon Web Services, world’s leading cloud computing solution provider, will enable subscribers to stream videos seamlessly. Rediffusion Y&R is the creative agency behind Hoichoi’s visual identity and advertising campaigns.

Ten important features of the Hoichoi app:

  1. Content Library – largest collection of the best in Bengali entertainment content with Original Web Series, over 500 movies and more than 1000 songs
  2. AD free Seamless Viewing Experience – Unlimited HD video streaming
  3. Multi-Device Capability – Hoichoi app is available for download on Android and iOS. It supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled, and will be coming soon on Apple TV, Amazon Fire TV and Roku
  4. Download Now, Watch Later – Offline download facility available for content
  5. User Interface – Subscribers will enjoy a smooth user experience, with a well-designed interface and appropriate classification of content
  6. English Subtitles
  7. Multiple Payment Options including UPI, carrier billing coming soon
  8. Programmatic Search Engine – gives accurate search results and relevant autocomplete suggestions in an instant
  9. Competitive Subscription Rates – With three introductory plans – 3 months (Rs. 149), 6 months (Rs. 249), 12 months (Rs. 399), the subscription rates are competitively priced at less than Rs 1.10 a day (for the annual plan). International Rates: Monthly – $8.99 & Annual – $79.99
  1. Coming Soon – Kids content, Music streaming

Here are some of the images from the event, hope you all love it.


About Hoichoi:

Hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with Original Web Series, over 500 movies and more than 1000 songs in its repertoire. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and will be coming soon on Apple TV, Amazon Fire TV and Roku.

Hoichoi is available for download on iTunes – and Android –

About SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’, and ‘Chander Pahar’.

SVF’s newest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand Video Streaming Website and App – with over 500 Movies, 1000 Songs and Original Web Series.

So that’s all for today guys! Hope you all loved today’s blog!! Don’t forget to check out the app on Android and App Store.

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